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Get Blown Away

Maxell, famously known for its consumer electronics like cassette tapes, VHS tapes, headphones, OEM batteries, as well as optical components was established in the United States in October of 1969. The company started by setting up the dry battery and magnetic tape divisions of Nitto Electric Industrial Co., LTD and then commenced production of the first alkaline dry batteries in Japan in 1963. After introducing the cassette tapes in the Japanese market, Maxell Corporation of America was established in 1969. In the 1980s, the famous “Blown Away Guy” quickly became a pop culture icon when it was used in advertisements of Maxell cassette tapes. His hair and tie as well as the lampshade are being blown away by the high fidelity of the cassette tape playing through the speaker. Because of the popularity of the ad, Maxell recreated the scene but now with “Blown Away Woman” featured in a nationwide commercial as well as in a print ad in Rolling Stone Magazine. Over the past 50 years, Maxell has continued to deliver a comprehensive line of batteries, digital media products, care and maintenance products, headphones and earbuds.

Maxell will continue to move forward with market trends and continue to produce exceptional products for another 50 years.