Maxell Establishes Corporate Byline “Micro batteries. Maximum impact.”
Clarifying the Value Maxell Provides as a BtoB Company and Reestablishing
its Corporate Image Globally.
Maxell, Ltd. (President and Representative Director: Keiji Nakamura / hereinafter “Maxell”) has established the new corporate byline “Micro batteries. Maximum impact.” with the aim of evolving its corporate brand and strengthening its messaging in the global market.
This byline symbolically expresses the value that Maxell will continue to provide to the world, while taking its origin in the “batteries” that Maxell has consistently worked on since its founding. Going forward, it will be rolled out sequentially across the corporate website, product catalogs, exhibition tools, Corporate Identity (CI) tools, global brand communications, recruitment communications, public relations, advertising, SNS and other external communications, as well as internal branding, to promote broader recognition . . .
Continuing reading at: https://www2.maxell.co.jp/ad/
